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Inside valley : 1 - 2 days
Outside valley : 3 - 7 days
With an intriguing reference to the Purple Cow, Seth Godin has designed one of his classics in the field of business and marketing. When every company wishes to be the world leader in its stream, and businesses are investing billions in making this wish come true, Godin sets off to break the biggest myth surrounding the marketing world called creative advertising.
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