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Consumer Behavior

By: Joseph Wisenblit, Leon G. Schiffman, S.Ramesh Kumar

Features

Four-Color Edition

Book Details

  • ISBN:9789332555099
  • Publisher:Pearson Education
  • Dimensions:8 x 10 x 1.3 Inches
  • First Publication Date:2016 A.D.
  • Edition:Eleventh Edition Second Impression
  • Paper:Soft
  • Category: Marketing
  • Language:English
  • Binding:Soft Cover
  • Pages:508
  • Weight:

    1.014kg

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About Author

Joseph Wisenblit

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Leon G. Schiffman

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S.Ramesh Kumar

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