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Marketing

B2B MARKETING

By: M.D. Hutt

Features

Typically. B2B marketing encompasses marketing to both for-profit and non-profit businesses. The B2B marketing process is longer and is largely driven by relationship marketing.

Book Details

ISBN:978-81-315-2079-6
Publisher:
Category: Marketing
Weight:
5488030kg
Size:193*262mm

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About Author

M.D. Hutt

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