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B2B MARKETING

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B2B MARKETING

By: M.D. Hutt,

Typically. B2B marketing encompasses marketing to both for-profit and non-profit businesses. The B2B marketing process is longer and is largely driven by relationship marketing.

Book Details

  • ISBN:978-81-315-2079-6
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  • Category: Marketing
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  • Weight(gms):gms
  • Size:193*262mmmm

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M.D. Hutt

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